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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

This is what it's like to drive Magnum PI's Ferrari 308

In the pantheon of 80s pop culture, few cars have such provenance as the Ferrari 308. Sure, vehicular icons like the DeLorean and Pontiac Trans Am (especially in time machine and KITT guise) made us swoon back in the day, but there's something about the bright red Italian that makes it stand out; perhaps it is the 308's performance credibility, at least when compared to other memorable cars of its ilk.
Our fondness for Magnum PI's Ferrari 308 is shared by Oscar Verdugo, who's featured in the video you'll see below. Brought to you by theAFICIONAUTO, this video highlights the bond between the men and women who own and love such so-called star cars, and it focuses on one particular 1981 Ferrari 308 GTSI. Scroll down to watch the video below.

Ferrari launches upgraded 458 Challenge Evoluzione

Want to drive an eight-cylinder, mid-engined Ferrari? Assuming you can get your lucky little hands on one, you can drive a 458 Italia, 458 Spider or new 458 Speciale on the street. But the real action is where the road ends and the racetrack begins. Ferrari's Corse Clienti division offers versions for GT2 and GT3 racing, for Grand-Am (likely to be revised for the new United SportsCar Championship), and, of course, for its own Challenge racing series.
It's the latter version that Ferrari revealed it was upgrading last week, and now it's made its debut at the tail end of the rain-soaked Finali Mondiali event at Mugello. Although Ferrari only released limited details and just the one new photo, the new 458 Challenge Evoluzione upgrades on its predecessor as promised with obvious aerodynamic enhancements.
Those upgrades are "aimed at making the car even more driveable" for the customer racers who take part in the series, and seem to bridge the gap (at least visually) between the previous 458 Challenge and the more extreme racing versions that have to contend with more competition than its own kind. The upgrades are being rolled out as a kit that will be obligatory in the various Challenge series that will kick off around the world next year.