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Chevy ad compares Spark EV with Ferrari 458 Italia

Chevrolet's new commercial for the 2014 Spark EV emphasizes the little hatchback's performance over pretty much everything else, and it even goes as far as to compare it to a Ferrari 458 Italia. That's right, the electric bubble is pitched in the commercial as having a higher torque figure than the Ferrari - and it does, with a massive 400 pound-feet ready to be unleashed.
That doesn't translate into a quicker car, however, as the 458's V8 with 570 horsepower and not-exactly-quaint 398 lb-ft gives it a 0-60 time of 3.0 seconds compared to the Spark EV's 7.6-second run.
"We think the fun-to-drive element is an area for us to differentiate ourselves," Sam Basile, executive chief engineer for GM's global minicars and emerging-market vehicles, told Automotive News.

Race Recap: Monaco Grand Prix makes the kettle boil [spoilers]

It's not hard to believe that 80 percent of the action at the Monaco Formula One Grand Prix happened didn't have to do with straight-up racing. Mercedes AMG Petronas wasn't expected to maintain its obscene advantage over the field with Monaco being a short track that rewards corner speed over top speed, but they still ruled two of the three Free Practice sessions.
Off the track, Mercedes driver Lewis Hamilton said he thought it should be easier to beat his teammate and that he was hungrier than his teammate. Then came qualifying and Mirabeau, when Nico Rosberg had set the pole lap in the dying moments of Q3, and as the final few drivers tried to best it on their last chance - including Hamilton, who said he was on the lap that would have got him pole position - Rosberg overcooked it into Mirabeau and brought out a local yellow, killing everyone's chance to better his time. Although the sun was shining in Monaco, the paddock got cold as ice; Rosberg and Hamilton didn't look at one another, speak to one another or touch one another. Rosberg said, "It was an honest mistake." After the race, a disbelieving Hamilton said to the press, "I wish you could have seen the data."
They still lined up first on the grid, though, Rosberg ahead of Hamilton, followed by Daniel Ricciardo and Sebastian Vettel for Infiniti Red Bull Racing, Fernando Alonso and Kimi Räikkönen for Ferrari, Jean-Eric Vergne in the first Toro Rosso and Daniel Kvyat in the second in ninth, split by McLaren rookie Kevin Magnussen in eighth, and Sergio Perez in the Force India in tenth.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.