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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

LaFerrari XX prototype pushed so hard that its suspension fails

Ferrari has a real challenge on its hands. It made the new LaFerrari hybrid hypercar so extreme already that it left little room to crank it up to 11 and turn it into an XX development prototype like it did with the Enzo and the 599 before it. So it's really going to have to push the envelop to take it that extra step.
That's what it has apparently set out to do with this LaFerrari prototype at Monza, where the Prancing Horse marque was spotted preparing the upcoming LaFerrari XX. In fact, testers ran the prototype so hard that they broke the car's right rear suspension. Which is bound to happen, we guess, when you try to find that extra bit of performance in a vehicle that's already one of the most capable ever devised, but only goes to show how much deeper Ferrari will have to dig to find that even sharper edge.
Either that or Ferrari's working on some sort of four-wheel steering system with automatic camber adjustment... See for yourself in the video below.

1960 Ferrari 250 GT sells for over $8 million in record-setting RM auction weekend

Although the vast majority of eyeballs were tuned to the madness at Barrett-Jackson this past weekend, that televised car auction wasn't the only high-dollar game in Arizona. RM Auctions brought its usual gaggle of exotic wares to the desert, and the car that came out on top sold for much more than Barrett-Jackson's highest sale, the Batmobile.
Coming out on top at RM last weekend was Lot 164, a 1960 Ferrari 250 GT SWB Berlinetta 'Competizione' that sold for a massive $8,140,000 - the buyer could've nearly bought two Barris Batmobiles for that chunk of change. Lot 122, a 1967 Shelby 427 'Semi-Competition' Cobra, stood at $2,007,500 in second place, just in front of Lot 145, a 1967 Ferrari 275 GTB/4, which sold for $1,842,500.
After all said and done, RM reported $36.4 million in sales. That's a record for RM in Arizona, even though the total number of lots for 2013 was reduced significantly. Eight machines cracked the million-dollar mark, and you can see all of them in the press release right down below or peruse all of the auction results here. But first, be sure to scroll through our high-res image gallery of live photos above.