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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Ferrari gives employees record $5,600 bonus on strong year

Ferrari has got to be a great place to work. In fact, it's named as one of the best places to work in Europe year after year. Add to that the pride of making some of the coolest cars in the business, running one of the winningest teams in all of motorsports (even if the Scuderia isn't doing so well thus far this season) and all around standing for the best Italy has to offer, and you've got the makings of a dream job. And it just got a bit sweeter.
That's because Ferrari has just awarded each and every one of its employees a bonus of 4,096 euros - the most the company has ever paid. That's equivalent to over $5,600 at today's exchange rates, and represents a whopping 20 percent of the annual salary for a recently hired young employee. Following two advances of 1,000 euros each, that means employees will find an extra 2,096 euros in their pay checks this month, which may not be enough to buy a new California T or 458 Speciale, but should finance a nice shopping spree of t-shirts and paperweights at the Ferrari Store or a family vacation to Ferrari World in Abu Dhabi.
The bonuses are part of a deal signed with the union in 2012, but are enabled by record profits reported by the company over the last couple of years. After 2012 emerged as Ferrari's most profitable fiscal year, it moved to reduce production, thereby increasing the value of each new car it sells to drive profits up even higher. Nice work, in short, if you can get it.

Ferrari LaFerrari is so nice, we say it twice [w/poll]

Forget about the F70, the F150 and the F150th Italia - this is the Ferrari LaFerrari. Earlier this morning we got our first official look at the successor to the Enzo throne, but now we bring you live shots of the LaFerrari straight from the Geneva Motor Show floor.
There is nothing about this car that isn't impressive - from its 949-horsepower hybrid powertrain returning breakneck acceleration to the aggressively curvaceous body creating a new evolution of design for the storied automaker. The best part of the LaFerrari's design is that there is no single focal point, but one of the more interesting elements of the car is its canopy-like cover protecting the occupants. Every detail of the car has been perfectly sculpted into the carbon fiber body creating an appearance that is probably only outdone by the car's overall performance, which Ferrari promises will include a top speed more than 217 miles per hour and a 0-62 mph time of under three seconds. Ferrari says the LaFerrari will be its fastest street car ever.
While it's hard to make criticisms about of the LaFerrari, there will undoubtedly be many regarding the car's name, but with a design and performance numbers like this, we're sure this car could've been called the Ferrari LaBradoodle and all 499 examples of the hybrid supercar would've been snatched up just the same. After checking out the details posted in a press release below, let us know if you think the Ferrari LaFerrari is a worthy successor to past Maranello supercars like the F40, F50 and Enzo.