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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?
Tue, 22 Apr 2014In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.
Ferrari boss Montezemolo expects big changes from FIA
Mon, 02 Dec 2013You'd think that with former Ferrari principal Jean Todt running the FIA, the relationship between the motorsport governing body and the team he once called home would be a solid one. But his former boss expects more from the organization that overseas Formula One.
In a recent interview (excerpts from which you can read below), Ferrari chairman Luca di Montezemolo pointed to some perceived inconsistencies in rulings made by FIA officials this season and called for "strong changes." Among those controversies was a drive-through penalty handed to Felipe Massa at the season-closing Brazilian Grand Prix last weekend, his last for the Scuderia. Massa was reprimanded for cutting across the white line that marks the exit from the pit lane, the penalty for which dropped him from fourth place in the race to seventh, and cost Ferrari its second place in the final standings for the constructors' championship - and with it a good $10 million in prize money. Montezemolo characterized the penalty as "disproportionate and unjust".
The Ferrari chief also pointed to penalties handed to Mercedes as either too harsh or not harsh enough, calling for greater consistency in FIA rulings and implying that more permanent race stewards be appointed instead of alternating race to race.
Ferrari F12 races Air Malta A320 jet
Fri, 29 Mar 2013Air Malta recently worked up a little stunt that pitted an Airbus A320 against a Ferrari F12 Berlinetta in a drag race to raise funds for charity. It's easy to forget just how quick something the size of a jetliner can be, but watching the video below shows us just where the big passenger aircraft stands when it comes to sprinting down a runway. We won't spoil the clip for you, you'll just have to check out the showdown below.
Air Malta says it raised over 178,820 euro with the stunt, which is around $230,000. That's despite the fact that intermittent rain showers kept crowds away. Formula One racer Lewis Hamilton even stopped by to say "Hi" to the crowds. He wasn't piloting the F12, however. Check out the video below for yourself.