2009 Ferrari 599 Gtb F1 Only 3,400 Miles on 2040-cars

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Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.

Ferrari LaFerrari is so nice, we say it twice [w/poll]

Forget about the F70, the F150 and the F150th Italia - this is the Ferrari LaFerrari. Earlier this morning we got our first official look at the successor to the Enzo throne, but now we bring you live shots of the LaFerrari straight from the Geneva Motor Show floor.
There is nothing about this car that isn't impressive - from its 949-horsepower hybrid powertrain returning breakneck acceleration to the aggressively curvaceous body creating a new evolution of design for the storied automaker. The best part of the LaFerrari's design is that there is no single focal point, but one of the more interesting elements of the car is its canopy-like cover protecting the occupants. Every detail of the car has been perfectly sculpted into the carbon fiber body creating an appearance that is probably only outdone by the car's overall performance, which Ferrari promises will include a top speed more than 217 miles per hour and a 0-62 mph time of under three seconds. Ferrari says the LaFerrari will be its fastest street car ever.
While it's hard to make criticisms about of the LaFerrari, there will undoubtedly be many regarding the car's name, but with a design and performance numbers like this, we're sure this car could've been called the Ferrari LaBradoodle and all 499 examples of the hybrid supercar would've been snatched up just the same. After checking out the details posted in a press release below, let us know if you think the Ferrari LaFerrari is a worthy successor to past Maranello supercars like the F40, F50 and Enzo.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.