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Ferrari to reveal California-based 149M on February 12

The updated, turbocharged Ferrari California might be the Prancing Horse's worst-kept secret ever. The long-rumored car was spotted testing last summer at the Italian dreammaker's Fiorano test track with the unmistakable whistle of a forced-induction engine, and Ferrari is now teasing the reveal of its "149M Project" on February 12. Because that the original codename for the California was the F149, the new car is almost certainly the refreshed version.
The exact engine under the hood is still a mystery, but it is rumored to be a tuned version of the 3.8-liter, twin-turbocharged V8 found in the Maserati Quattroporte with 523 horsepower and 524 pound-feet of torque, an engine that is already a significant upgrade over the 483 hp and 372 lb-ft in the current California. Other reported upgrades suggest there is the possibility of revised exterior pieces to make the new model look more like the F12 Berlinetta, along with an improved interior featuring a more modern infotainment system. As expected, Ferrari has no plans to drop the California's retracting hardtop for the updated model.
While Ferrari will debut the new car on February 12, the public will probably not get its first chance to check out the brand's entry-level sports car until the Geneva Motor Show in March.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Evo takes a Ferrari F40 across the Alps

There are many great GTs we'd choose for a romp across the Alps. And Ferrari has made many of them. While we're not sure the hard-core, no-frills F40 would be our top choice for a transalpine journey, we certainly wouldn't turn down the opportunity.
Neither, it seems, could the guys at Evo. So when the British magazine's "secret supercar owner" - who keeps the editorial team stocked with exotic machinery - needed to get his F40 back across the mountains, he handed the keys over to Henry Catchpole, who was good enough to record and recount the experience in this latest behind-the-scenes video.
Needless to say it was a memorable experience, and one worth sharing.