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Ferrari 250 GTO could fetch as much as $75 million at auction

Last month we reported on a Ferrari 250 GTO heading for the auction block at Pebble Beach. We knew at the time it would break records and bring in tens of millions of dollars. But now that the gavel is about to drop, it looks like even our projections could fall short.
According to a report on Bloomberg, citing the classic car authorities at Hagerty Insurance, the GTO in question (pictured above) could fetch upwards of $60 million and as much as $75 million when the auction takes place two days from now in Monterey, CA.
Hagerty's reported estimate would not only blow the previous records out of the water, but would eclipse the pre-sale estimate attributed to Bonhams, the auction house handling its sale, which placed its value between $30 million and $40 million.

Why the Ferrari Testarossa deserves some respect

Join us for a moment in putting on our way-back hats, zeroing in on the late 1980s. Imagine that you're in your bedroom. Look over at the wall across from your bed. What car do you see on the poster? If you're anything like us, it's a Lamborghini Countach - in fact, it's a trio of Lamborghini Countach models in an array of colors. Oh, and there's also a 1:18-scale diecast Countach in black sitting on our dresser with its scissor doors locked in a skyward embrace.
Of course, the Raging Bull wasn't Italy's only great supercar from the 1980s, especially if you cast your lot at the temple of the Prancing Horse. The Ferrari Testarossa, as pointed out in the latest video from Petrolicious, is an oft unsung hero penned from the stuff boyhood dreams are made of. Far from a *ahem* red-headed stepchild, the Testarossa deserves a place in the minds and hearts of '80s supercar fans the world over.
Scroll down below to watch vintage car collector Joe Ventura talk about the Ferrari Testarossa with beautifully bright red Italian design serving as a fitting backdrop.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.