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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Race Recap: 2014 US Grand Prix goes the English way yet again

Thankfully, the weekend's Formula One dramas all concerned events that happened off the track, with both Caterham and Marussia going into administration, after which a rumored boycott by the small teams was avoided. That gave the 18 drivers left on the grid freedom to focus on making the most of the Texas sunshine for Sunday's US Grand Prix.
Having finished two Free Practices behind teammate Mercedes AMG Petronas teammate Lewis Hamilton, the second one just .003 behind, Nico Rosberg said he had speed in hand and proved it during qualifying, beating Hamilton to the top spot by four-tenths of a second. Williams drivers Valtteri Bottas and Felipe Massa came behind, followed by Daniel Ricciardo in the Infiniti Red Bull Racing, Fernando Alonso in the Ferrari, the McLaren duo of Jenson Button and Kevin Magnussen, Kimi Räikkönen in the second Ferrari, and little-team Sauber bursting out of the storm clouds into tenth, Adrian Sutil making the team's first-time Q3 appearance all year.
When it came time to race, the carbon-fiber fisticuffs began on the first lap.

F1 teams to test titanium skid plates to reignite spark in series

The 2014 Formula One season opened with one overwhelming complaint - the cars didn't sound right. It sapped the excitement, despite the fact that this season has seen a number of truly thrilling races (Bahrain, Spain and Montreal all come to mind). Attempts have been made to restore some of the audible thrill of the cars, although efforts have remained unsuccessful.
If F1 can't fix the sound of the cars, then other methods need to be considered to restore its self-perceived lack of excitement. One of those involves fitting titanium skid plates to the cars in a bid to reintroduce the sparks that were so prevalent in the sport's past.
Mercedes-AMG and Ferrari conducted initial experiments with the new skid plates during early practice sessions for the 2014 Austrian Grand Prix. Kimi Raikkonen and Nico Rosberg had the plates fitted to different locations of their cars, in a bid to see which created the most dramatic sparks. Considering the photos the tests, though, neither Mercedes' nor Ferrari's setup really seemed successful, which is why you're seeing Johnny Herbert and his 1989 Benneton B188 up top.