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Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Zender Abarth 500 Corsa Stradale Concept has our attention at last

While this writer knows Zender as the maker of (mostly) fine body kits for German marques such as Volkswagen, BMW and Mercedes-Benz, the company has also been known to make kits for Italian autos. Its latest product, for example, has been applied to the Fiat 500 Abarth, resulting in what it calls the Abarth 500 Corsa Stradale Concept. We're not quite sure how we managed to miss it at the Frankfurt Motor Show, with its bulging fender flares, new front and rear fascias and side skirts, exhaust pipes poking from the bumper/diffuser, 18-inch alloy wheels and huge rear spoiler - but better late than never.
Not only does the kit lend the little Fiat a more aggressive stance, the body pieces also are made of lightweight carbon fiber, which is fitting for a car wearing the Corsa Stradale name (which roughly translates to "Road Race"). Also fitting is the 76-horsepower bump to 236 hp from the 1.4-liter four-cylinder engine. That substantial power increase comes courtesy of a larger turbocharger, modified pistons and camshafts, revised fuel injection with a bigger fuel pressure regulator, upgraded engine management and a stainless-steel exhaust system. So equipped, Zender claims the Corsa Stradale Concept does 0-62 miles per hour in 6.5 seconds, a 0.7-second improvement over the stock Abarth, and 0-124 mph in 24.7 seconds. It continues past the stock Abarth's 130-mph top speed and is claimed to top out at 144 mph.
A reworked height-adjustable coilover suspension helps keep body motions in check, and Zender has also upgraded the interior slightly, with custom sport seats in two-tone leather and stainless-steel pedals and door-sill garnishes.

2014 Fiat 500L

The saying goes that man cannot live by bread alone, and neither can automakers live by selling one car alone. This holds especially true for automakers with a budding dealer network to support, like the Fiat brand, which returned to US shores in 2011 after a 28-year absence. The company's single car to sell at the time was the Fiat 500, a cute retro rebirth of the original, iconic Cinquecento, which your toddler now calls Luigi thanks to Pixar.
Since then, the new 500 has sold reasonably well here in the US, and the Fiat brand has been following the same playbook that another purveyor of pint-sized autos, Mini, has used: sell as many variants as you can of the one model you've got. So we have the 500, 500C drop top, high-performance 500 Abarth, all-electric 500e and a few additional trim levels and special editions to further fill dealer showrooms. But the axiom that automakers cannot live selling one car alone still stands, and so Fiat has finally introduced its second model, the larger 500L.
Executive Editor Chris Paukert completed our First Drive of the 500L back in June, and was left pleasantly surprised by its combination of utility, offbeat style, fun-to-drive demeanor and value. We've also, however, read some scathing reviews, like this one from The New York Times. I wasn't sure where the truth lay when the keys for this top-trim 2014 Fiat 500L Lounge were handed to me, but finding out would be but a short week of together time away.