2012 Fiat 500 Abarth Hatchback 2-door 1.4l on 2040-cars

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Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Jeepster name may be used for Fiat-based baby Jeep

In 1948, Willys-Overland, the forbearers of Jeep, built a vehicle called the Jeepster. It was a funky little thing, designed as a mix of the more rugged Jeeps that came before with what was then a modern car, which arguably makes it the world's first crossover. The name was later revived from 1966 to 1972, which means for Jeep enthusiasts, it has some history.
Now, the modern Jeep brand may revive the Jeepster name for a new product, likely based on Fiat bones, that will slot in at the bottom of the brand's range underneath the soon-to-depart Compass and Patriot. The report comes from Australia's Drive, which cites a dealer source that has seen the vehicle.
That same dealer confirmed there is a link between the Jeepster and the rumored Fiat 500X, and that the former will be available in both front and all-wheel-drive variants. The source also claims both gas and diesel engines will be available, although as this is an Aussie site, we shouldn't take that to mean we'll get a diesel Jeepster in the US.

Abarth considering performance versions of Fiat 500L, Panda

As far as product portfolios go, Abarth is about as small as they come. The performance arm of Fiat, Abarth bases its entire line on two models: the 500 and the Punto. And even within that, only the 500 is offered Stateside. But that could change.
Speaking with MSN Cars UK, Abarth boss Marco Magnanini indicates that the Scorpion marque is preparing to expand beyond its current two-car lineup. That could include the Panda (at right), a model we don't get here, and the 500L shown above, which we do. Unlike the 500C (which is essentially a 500 hatchback with a cloth roof panel), the 500L is an entirely different model on a different platform.
If Abarth applies its go-fast treatment to the 500L, Fiat could have a challenger to the Mini Countryman Cooper S and JCW on its hands. The last time Fiat offered an enthusiast-focused Panda, meanwhile, was with the Panda 100HP, widely rated as a blast to drive far beyond its humble output.