2012 Fiat 500 C Pop Convertible 2-door 1.4l on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Fiat updates 500 with new display, automatic transmission for turbo models

Just last month at the Geneva Motor Show, Fiat announced some updates for the European-spec 500, including a new dashboard display. Now it's announced that the same updates are being applied to the US-spec model.
Similar (if not identical) to the display in the 500E, the conventionally powered 500 now benefits from a seven-inch high-definition TFT instrument display to monitor data including vehicle speed, fuel level, fuel consumption and remaining range. Data from the infotainment system is also displayed on the panel, and if you spec your Cinquecento with the rear parking sensor, that'll be displayed on there too.
There's a redesigned center console and some new color options as well, but those looking for a turbocharged experience without the hassle of swapping gears themselves will be more interested in the new automatic transmission option. Previously available only with a manual, Fiat is now offering the 500 Turbo, 500 Abarth and 500 Abarth Cabrio with a six-speed automatic transmission supplied by Aisin. Look for the new models to hit your local Fiat Studio this July, and feel free to read the official announcement below.