2012 Fiat 500c Lounge Cabriolet Convertible on 2040-cars

Auto blog

Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

2014 Fiat 500L to start at $19,100*

We've already driven the decidedly weird-looking 500L in its European-spec form, and now the folks at Fiat have just released US-specific pricing, which means that our US media drive is coming up soon. If you want to get your hands on the biggest of the little Fiats, you'll need at least $19,100 (*plus $800 for destination).
That base price gets you the 500L Pop spec, powered by a 160-horsepower, 1.4-liter MultiAir turbocharged inline four-cylinder engine (the only powerplant on offer), mated to a six-speed manual transmission. This base model comes equipped with 16-inch chrome-plated wheel covers (sexy!) and the usual list of standard features that pretty much every new car comes with. (You know, air conditioning, power windows and mirrors, etc.) Next up in the range is the 500L Easy, which adds aluminum wheels, tinted rear glass, body-colored mirror caps, uplevel seat fabric and a premium audio system. The price of entry for this better-equipped model is $20,195.
Things start to get more interesting from there, with the rugged-ish 500L Trekking coming in at $21,195. Visually, the Trekking is set apart by its two-piece front and rear fascias with graphite inserts, fog lamps and 17-inch wheels. Finally, the range-topping 500L Lounge adds a dual-clutch six-speed transmission, unique 16-inch wheels, chrome exterior accents, heated leather seats, and more. That top-trim 500L starts at $24,195, and the Lounge, Trekking and Easy models are available with a no-cost Premier Package that includes goodies like rear park assist and a 6.5-inch touchscreen Uconnect infotainment interface. Be warned, though, this no-cost option will only be available during the first year of production.

Fiat turns to Funny or Die with new Italian-centric video spots

The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.
The concept behind the videos is super-simple. An attractive Italian couple with their Fiat 500L moves in next door to a stereotypical suburban family and hilarity ensues. Most of the shorts play up humorous misunderstandings in translation like with the phrase "When in Rome..." So far, the best of the bunch is probably Express Lane to Trouble about what happens when you drink too much espresso. If you like what you see, there are still two more episodes on the way soon.
Scroll down to watch all five current videos. They're only a few minutes long and should at least provide a good chuckle. You can also read Fiat's press release about the stunt, below.