2013 Fiat 500 on 2040-cars

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UAW urging Chrysler to sell shares to investors

The United Auto Workers union is pushing Chrysler to sell 16.6 percent of its stock to investors in an attempt to establish the value of the shares. The UAW is currently locked in a lawsuit with Chrysler parent company Fiat over how much the Italian automaker should pay to buy shares from the trust fund. Last year, Fiat told the trust it intended to exercise its right to purchase 3.3 percent of the union's shares at issue. But the union contended the 54,154 shares were worth closer to $381 million instead of the $155 million Fiat offered.
Currently, the UAW owns 41.5 percent of Chrysler while Fiat holds 58.5 percent of the company. Currently, it's unclear whether the UAW could force Chrysler to put the shares on the open market. Doing so would be the first step toward a much-anticipated initial public offering. Chrysler has said it will comply with its shareholders agreement, and Fiat has echoed that tune. According to The Detroit Free Press, the UAW Retiree Medical Benefits Trust has declined to comment on the situation.

New Fiat Panda Cross looks adorable

We have never gotten the Fiat Panda in North America, but the little city car has represented the entry level into the Fiat range in Europe since 1980. Unlike many of these foreign subcompacts, it was also offered in the 4X4 trim level with a higher ride height and all-wheel drive. The Italian brand will take that idea even further at the 2014 Geneva Motor Show on March 4, with the new Panda Cross.
The Panda Cross is meant to be a city car that drivers can also take off-road if need arises. Its all-wheel drive system comes with a standard electronic-locking differential to manage torque delivery, and drivers can lock the diff, at speeds under 30 miles per hour, to improve traction further. The mini off-roader comes with either a 1.3-liter diesel four-cylinder with 80 horsepower and 140 pound-feet of torque or the 900cc turbocharged two-cylinder with 90 hp and 107 lb-ft. Both engines have standard stop/start and are mated to a six-speed manual.
Fiat has put most effort into the Cross' exterior to make it look ready to get muddy. It has a redesigned front bumper with integrated fog lights and a titanium-painted air dam, meant to look like a front skid plate. The rear is also reworked with chrome tailpipes and another titanium-painted faux-skid plate. It promises the modifications aren't entirely aesthetic, but improve approach and departure angles while off road. While Fiat has not released any images of the interior, it promises a mix of fabric and fake leather seats, and copper-color trim on the dash.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.