2013 Fiat 500 Abarth on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Marchionne to take his sweater and go home after 2018

The end is in sight for Fiat Chrysler boss Sergio Marchionne, who confirmed in an interview with Bloomberg that once FCA's sweeping five-year plan is completed, he'd be stepping down from his post to "undoubtedly" do something else that didn't involve turning around global corporations. That would mean he should finish up after 2018 if all goes according to plan.
"It's as important to walk away from the table as it is to sit down," Marchionne told Bloomberg.
Marchionne has been at Fiat since June of 2004 and is one of the chief architects behind the Italian company's acquisition of Chrysler. Despite his successes, he does sound quite ready to move beyond the auto industry, rhetorically asking his Bloomberg interviewers if there "are other things I like to do apart from this?"

Fiat 500 Abarth to get automatic transmission option

Boo and hiss all you want, but the truth is that manual transmissions aren't for everybody. When Fiat launched the hot little 500 Abarth last year, it did so with a five-speed manual as the only transmission available, but according to Ward's Auto, that might change.
"We're not opposed to doing it. We just didn't think there would be consumer requests for it, and there is," Fiat's North American president, Tim Kuniskis, told Ward's in regards to an automatic-equipped Abarth.
With the launch of the upcoming droptop 500C Abarth, Kuniskis says that the company is expecting a few more women buyers to opt for the more potent version of the pint-sized cabriolet. "I think when we'll see more women is when we have the automatic, and we're planning to add the automatic in the Abarth at some point, only because we're getting that feedback from customers."