2014 Fiat 500c Abarth on 2040-cars

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Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Lapo Elkann calls out Renault Twingo for copying Fiat 500 [w/poll]

Small cars are becoming big business, especially for European automakers that are amping up the style. But is each new Euro city car's style unique?
Lapo Elkann is calling that into question. The brother of Fiat chairman John Elkann and the grandson of his late predecessor Gianni Agnelli is known as much as a style icon as he is for his work within the Fiat Group, which he has served in various capacities. He's combined the two by birthing various special editions of the Fiat 500 like the Gucci edition (to say nothing of his own denim-clad Ferraris), but now his eye is fixed on another European city car: the new Renault Twingo.
Posting photos of both vehicles on his Facebook page, Lapo is calling Renault out for what he sees as copying the Cinquecento's design.

Fiat reconsidering Mazda-based Alfa Romeo roadster? [w/poll]

Alfa giveth and Alfa taketh away. With apologies to Job (he has gone through a lot, after all), that's how things are looking at the Italian automaker - whether it's the promise of new products or its impending return to the North American market. But it's especially true when it comes to new roadsters.
While Alfa Romeo is expected to unveil the 4C Spider at the Geneva Motor Show this week, reports are now suggesting that its other roadster project is being called into question. That project is a joint venture between Fiat and Mazda, which was set to produce a version of its next MX-5 Miata as an Alfa Romeo, and was even changing the design to accommodate Alfa's requirements.
Now it appears, however, that the whole project in doubt. The problem seems to stem from Sergio Marchionne's pronouncements that, as long as he's in charge, there won't be an Alfa Romeo built outside of Italy.