2014 Fiat 500l Trekking on 2040-cars

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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

2013 Fiat 500e looks loud, runs quietly

Somebody wanted it, so we all got it - the Fiat 500e, the electric city car packed with enough Earth-saving tech that CEO Sergio Marchionne quipped (admittedly, early last year) that each one built will cost Fiat $10,000. The good news is that it not only comes with tons of EV-only gadgets and features, it does a good job, to our eye, of flaunting its electric looks and it offers the kinds of personalization one would expect of a hatch in the 500 family.
The multi-contrast exterior is grouped into three color packages, including an e-Sport Package that pairs mean with green. The Interior can be had in either Nero or Steam, both coming with Electric Orange accents, and a seven-inch TFT screen with all kinds of electric-car-status details.
Juice comes courtesy of a 111-horsepower electric-drive motor with 147 pound-feet of torque, using a battery rated at 24 kWh. Range is estimated at "more than 80 miles" on the 15-inch Firehawk GT low-rolling resistance tires, but Fiat says stories of "greater than 100 miles" aren't uncommon. With our high-res gallery above, you don't have to go that far to check it out from every angle.

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.