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2014 Fiat 500L

Unexpectedly, This Opposite Attracts
Back in 2007 when the Fiat 500 was launched, I was unrepentantly nuts about the thing. From the first time my eyes clapped on the Nuevo Cinquecento at the Geneva Motor Show that year, I wanted one. Since there were no plans for a North American model at the time, I had to settle for purchasing a 1/18th-scale diecast at the expo. When Fiat finally returned to the US and the Cinquecento went on sale in 2011, I was no less excited.
And then I drove one, and the bloom was off my little Italian rose. Oh, I still appreciated its size and high style, but I found it wholly unsatisfying to drive, something that wouldn't be rectified until the Abarth arrived. It wasn't that the standard 500 was slow - I expected that - it was that its wonky driving position, lackluster transmissions and ropey steering all stood in the way of appreciating its other virtues. The Abarth's characterful powertrain would eventually come along to alleviate most of those pains, but not all of them.

Fiat 500X gets up close and personal

Jeep's introduction of the Renegade just months ago at the Geneva Motor Show took the brand into new territory. Not only is it smaller than anything else Jeep makes, but it's also the first Jeep to be made outside of North America. But the Renegade is only half the equation.
Based on the same platform but with a much more rounded appearance will be a new Fiat crossover (at least tentatively) dubbed the 500X. Expected to arrive later this year, the 500X will replace the discontinued Suzuki-based Sedici and join the existing 500 hatchback, 500C convertible and 500L in Fiat's growing family of Cinquecento-themed models.
Pictured here in the latest batch of spy shots (sent to our photog by a sharp-eyed civilian, hence the slight quality issues), we can see the heavily disguised prototype up close, both inside and out. From the outside you can discern a much bubblier shape and rounded details than the Renegade, while the interior (apart from all the loose wires and warning signs) looks to adopt similar cues to the existing 500 family members, from the color-keyed dashboard panel to the rounded switchgear.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.