1987 Ford Bronco Xlt Sport Utility 2-door 5.0l on 2040-cars

Auto blog

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

NHTSA closes probes on Jeep Grand Cherokee, Ford Freestar and Mercury Monterey

The Detroit News reports the National Highway Traffic Safety Administration has officially closed its investigations into 2012 Jeep Grand Cherokee, 2004-2005 Ford Freestar and Mercury Monterey models. The separate probes found no issues that pose safety concerns. NHTSA began investigating certain Grand Cherokee SUVs over complaints that power steering hoses could detach during operation, thereby increasing the risk of a vehicle fire. Of the 24 reports of failure, none alleged smoke or fire in the engine bay, and Chrysler has since modified the power steering cooler assembly to reduce the likelihood of the failure.
Meanwhile, certain Ford Freestar and Mercury Monterey vehicles garnered a government probe after receiving complaints that the models were equipped with faulty scissor jacks. The agency had received six reports of the jacks failing or causing injuries, including one incident that resulted in a fatality. But NHTSA says the jack failure rate is similar to those found in other vehicles. In those six cases, the government agency found the jacks were being used for something other than changing a tire, and investigators could not determine whether the emergency brake was set or the rear tires were properly chocked.