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Ford C-Max sales hold steady despite fuel economy fracas
Mon, 09 Sep 2013Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.
First retail 2015 Ford Mustang headed to Barrett-Jackson
Fri, 20 Dec 2013Want to be the very first person to own a 2015 Ford Mustang GT? Here's what you'll need to do: be in Scottsdale, AZ on January 18 for the Barrett-Jackson auction and bring a very big checkbook. Having a passion for charity isn't a bad idea either.
Yes, the first 2015 Mustang to be sold to the public will be crossing the block at Barrett-Jackson in Scottsdale, with proceeds from the auction going to JDRF, the charity formerly known as the Juvenile Diabetes Research Foundation.
"Ford Mustangs have always been among the most popular collector cars at Barrett-Jackson Collector Car events," said the president of Barrett-Jackson, Steve Davis. "While every collector wishes they had snapped up the first Mustang sold in 1964, this is an opportunity to realize that dream in a different way."
Ford Mustang GT500 successor spied near SVT
Tue, 17 Sep 2013Details about the next-gen Ford Mustang are scarce, and there's even less information out there about the upcoming replacement for the Shelby GT500. Previously rumored to drop the Shelby name and wear the GT350 moniker, the highest-performance Mustang has just been spotted testing near Ford's SVT operations.
Despite being cloaked in heavy camouflage, we can instantly tell this prototype is different from other Mustang spy shots we've seen in the past. Aside from the Shelby-spec wheels, quad exhaust outlets (previous spy shots show only two) and beefier brakes, this car also has air intakes on the hood and front fenders. These elements help to neither prove nor dismiss rumors that the next SVT Mustang will be naturally aspirated. It also looks like Ford is may be planning some changes to this car's rear suspension, as there is some extra camouflage added beneath the rear end of this prototype.
As a bonus, these spy shots also give us our first look inside the new Mustang, revealing a new steering wheel (with more buttons) and a glimpse of the dual-pod instrument gauges. Check out past spy shots of the 2015 Mustang showing off its new face and driving around town.