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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2015 Galpin Ford GTR1

Last year in Monterey, we met GTR1 for the first time. Galpin Auto Sports pulled the wraps off its Ford GT-based supercar, powered by a twin-turbocharged 5.4-liter V8 good for a whopping 1,024 horsepower and 739 pound-feet of torque. The thing was totally custom-made and reportedly took some 12,000 man hours to create. And there it sat on the Pebble Beach grass, $1,000,000-plus price tag and all.
This year, the Galpin was back, albeit with one big change. That twin-turbo engine? Gone. In its place, a 5.4-liter V8 with a 4.0-liter Whipple supercharger bolted on, delivering an astonishing 1,058 hp and 992 lb-ft of torque on 110-octane fuel. 0-60? 2.9 seconds. Top speed? Somewhere above 225 miles per hour.
"Some things to keep in mind: no stability control, no traction control," were the only warnings given by Galpin's Brandon Boeckmann before taking me on a quick spin in the supercar. And after having my eyes thrown into the back of my skull a few times, laughing hysterically and trying to regain full use of my hearing after my ear drums being bombarded by the apocalyptic roar behind me, Brandon pulled over and said it was my turn, if I was ready to take the wheel.

2014 Ford Fiesta 1.0L EcoBoost

I'll be honest; when Ford first unveiled its 3.5-liter EcoBoost V6, I was skeptical. Past attempts at building turbocharged American cars were almost universally awful, I reasoned, so why would Ford's latest effort be any different? This may seem foolish today, considering the success that the growing EcoBoost range has achieved - particularly the 2.0-liter and 1.6-liter mills. Yet I once again found myself questioning Ford.
It's the makeup of the 1.0-liter, turbocharged three-cylinder slotted into the compact engine bay of this Fiesta that has a way of breeding doubt. Three-cylinder engines remain an extreme rarity in the US. What's more, they earned a less-than-desirable reputation for applications in the 1980s and 1990s, and my trepidation about this latest three-pot as a result.
As I found out, though, history is a poor informant of modern technology. The thrust available in other cars with the EcoBoost badge on the back has not gone missing here; something the International Engine of the Year committee has lauded. That august body named the 1.0-liter Ecoboost the best engine of 2012 and 2013. After a week of driving, it didn't take long for my fear of threes to get turned into something like that line of thinking.