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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

2015 F-150 launch to curb Ford profits?

Ford is making a big bet on aluminum with its new 2015 F-150, and it's possible that the decision will hurt the company financially, at least in the short term. After earning a record $8.6 billion in 2013, the Blue Oval does not expect to set another record in 2014. According to Automotive News, that's "largely attributable to F Series," says Bob Shanks, Ford's Chief Financial Officer.
To retool for the new F-150, Ford will idle its Dearborn Truck Plant in Michigan for 11 weeks and the Ford Kansas City Assembly Plant in Missouri for 2 weeks. "3 of the 13 overall weeks occur during what normally is our summer shutdown timeframe," said Mike Levine, Ford Trucks Communication Manager, in an email to Autoblog. The extra 10 weeks will be preparing for the more aluminum-intensive construction for the trucks and will mean over 2 months of no F-150s being made. For comparison's sake, Chrysler boss Sergio Marchionne just confirmed that the 200 plant in Sterling Heights, MI will be down for 30 days to retool for the new model, but obviously there are many more F-150 production variables than for the midsize sedan.
Levine notes that Ford is already running three shifts at both plants, and says the automaker has plans to ensure that there is adequate supply of the full-size pickups during the retooling process. The company does not want to suffer a shortage of the vehicle that accounted for 31-percent of its 2013 US sales and an even bigger percentage of its profits.

3dCarbon now offering body kit for Ford Fusion

A factory-backed body kit by 3dCarbon is now available to Ford Fusion owners who want their car to stand out from the crowd while not being too flashy. The body kit adds a more aggressive front spoiler, side skirts, rear body trim and spoiler that are, in fact, integrated quite nicely into the Fusion's already-comely styling, just as 3dCarbon claims. All Fusions with the kit also receive dual exhaust ports with the stainless-steel exhaust surrounds usually reserved for the Titanium package Fusion EcoBoost models.
A nice detail of 3dCarbon's injection-molded urethane body kit is that it has undergone crash testing to certify that it can withstand crashes up to five miles per hour. Because of this, the kit is warrantied by 3dCarbon for five years or 50,000 miles, much like Ford's warranty on its own parts. In fact, the kit is available through participating Ford dealers and can be financed through Ford Motor Credit. Buyers can purchase the kit - pre-painted or unpainted - and install it themselves, or it can be purchased with a new Ford Fusion and installed at the dealer, pre-painted to factory specifications. Of course, it can also be ordered directly from the source. Take a look at the press release below for more detailed information on the body kit, and let us know what you think of it in Comments.