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Ford Fiesta 1.0L EcoBoost sales robust in early going

Okay, okay, okay, so I was just a smidge wrong. Those that read my review of the Ford Fiesta with the new 1.0-liter, EcoBoost engine will know that while I really enjoyed the torquey little three-cylinder, I was concerned that Ford's decision to force 1.0-liter owners into a manual transmission, steel wheels and one trim level might hurt sales of the new engine. I was also concerned that the promised 45-mile-per-gallon highway rating wouldn't be enough to tempt buyers into trying an engine that's so far outside of what the general public is use to. My concerns, though, seem to have been for naught.
While not doing a booming business on the triple-equipped Fiesta, Ford is seeing a take rate of four to eight percent per month in the engine's first few months on sale. Now, four to eight percent might not sound like a lot - if, like last year, the Fiesta sells around 71,000 units, there'd be barely 5,600 1.0-liter models on the road. It is also small potatoes relative to the take rate on EcoBoost-equipped vehicles across the Ford range, which US sales analyst Erich Merkle estimates to be roughly 35 to 40 percent of retail sales. Still, according to The Detroit News, the 1.0-liter is getting adopted at roughly the same rate as the sparkling Fiesta ST, which should be a solid indication of just how well this little engine is doing.
The 1.0-liter's success "really speaks volumes, not just to what we're doing with the Fiesta, but with EcoBoost in general," Merkle told Autoblog.

Ford to add more than 2,000 jobs in Kansas City

Continued high demand for the Ford F-150, along with the addition of the all-new Transit series of commercial vehicles, has led Ford to announce that it will add over 2,000 jobs at its Kansas City Assembly Plant. At the time of the announcement, the plant boasts 2,450 hourly employees working on two shifts. All told, Ford will invest $1.1 billion in the Kansas City plant to expand truck production and begin producing the Transit series.
According to the automaker, fullsize truck sales are up 19 percent through April of 2013, leading to an additional 900 workers and a third shift of production for the F-150. Production of the Transit series will begin in the fourth quarter of this year, requiring an additional 1,100 workers. In addition, Ford estimates that a total of 18,000 jobs will be created by suppliers to its Kansas City plant to support the additional vehicle production.
Want to know more? Scroll down for the complete press release.

Ford debuts Fusion NASCAR racer that edges closer to stock [w/video]

The sixth-generation NASCAR Sprint Cup racecar, which will make its competition debut at the 2013 Daytona 500 this weekend, marks the closest thing to a "stock car" that the sport has seen in more than 20 years. No longer using just stickers to distinguish the different brands, the image above shows the lengths NASCAR and automakers went in order to create a racecar design that more closely resembles the individual cars they represent.
Ford, one of the more open and vocal OEMs regarding the Gen6 car's development, is giving us a closer look at its racing version of the Fusion with a pretty revealing side-by-side comparison with last years' racer (click above for an expanded view). Aside from the more realistic front end and production-like body lines, the overall shape, dimensions and proportions have also been designed to give the racecar a more stock appearance. Most of the new racer was designed by the Ford Design Center, which the automaker says was the first time it has been so involved in the design process since the 1960s. Of course, one area the Sprint Cup Fusion really differs from the production Fusion is its Ford Racing 5.8-liter V8 producing around 850 hp. Can you say Fusion SVT?
Scroll down for a quick video from Ford Racing showing a production Fusion morph into a Cup car.