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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Next Shelby Mustang to wear GT350 nameplate

Earlier this month, rumors started to swirl 'round the web about the next-generation Ford SVT Mustang - the halo version of the all-new 2015 'Stang seen testing in the gallery above. Originally, we heard that the Shelby GT500 moniker would be dumped in favor of "a name you're familiar with," which some sources guessed could mean a return of the Cobra nameplate.
That might not be correct. According to Road & Track, citing a report from Mustangs Daily, the new range-topping Mustang will bring back the Shelby GT350 name - currently used on an aftermarket version of Ford's Pony produced by Shelby American (take a look at our recent Quick Spin of that car). Expect the new GT350 to be quite a bit different than the current GT500 - it will be all motor, using a V8 that's derived from the naturally aspirated 5.0-liter Coyote engine (though it will no doubt have a higher displacement). The GT350 will be a lot more powerful than the next Mustang GT, which is expected to offer something like 450 horsepower, but won't be quite as absurd as the 662-horsepower GT500 we currently enjoy.
The Shelby GT350 will reportedly bow with the rest of the new Mustang range at the 2014 New York Auto Show, which coincides exactly with the original Mustang's debut at the New York World's Fair in 1964. If that seems far out, don't worry, we'll be seeing the rest of the 2015 Mustang range before then, but Road & Track reports that the 2014 Detroit Auto Show stage will be reserved for the reveal of the next Ford F-150 pickup.

Consumer Reports criticizes small turbo engines for misleading performance, fuel economy claims [w/video]

Consumer Reports has taken aim at at small-displacement, forced-induction engines, saying the powerplants don't manage to deliver on automaker fuel economy claims. Manufacturers have long held that smaller, turbocharged engines pack all power of their larger displacement cousins with significantly better fuel economy, but the research organization says that despite scoring high EPA economy numbers, the engines are no better than conventional drivetrains in both categories. Jake Fisher, director of automotive testing for Consumer Reports, says the forced induction options "are often slower and less fuel efficient than larger four and six-cylinder engines."
Specifically, CR calls out the new Ford Fusion equipped with the automaker's Ecoboost 1.6-liter four-cylinder engine. The institute's researchers found the engine, which is a $795 option over the base 2.5-liter four-cylinder, fails to match competitors in acceleration and served up 25 miles per gallon in testing, putting the sedan dead last among other midsize options.
The Chevrolet Cruze, Hyundai Sonata Turbo and Ford Escape 2.0T all got dinged for the same troubles, though Consumer Reports has found the turbo 2.0-liter four-cylinder in the BMW 328i does deliver on its promises. You can check out the full press release below. You can also read the full study on the Consumer Reports site, or scroll down for a short video recap.