1960 Ford F-100 Panel Van on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford tells Congress it collects and protects some driver data

Last month Ford's Jim Farley made waves at the CES when it was reported he told show attendees, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone." Farley and Ford later partially retracted and clarified that statement.
Spurred by a desire for further transparency on data collection policies, Ford representatives answered questions from Congress, specifically Senator Al Franken (D-Minn.), about driver privacy.
The Detroit News reports that Ford told Congress it does collect some vehicle location data in an effort to "troubleshoot and improve our products" on behalf of the driver. Ford went on to say that it only collects limited data after receiving permission from owners.

2015 Ford Focus ST zooming toward Goodwood reveal [w/video]

Ford has quite a party ready for the Goodwood Festival of Speed starting on June 27. Not only is the 2015 Mustang going to be driving in front of the European public for the first time, the Blue Oval is also unveiling its 2015 refresh for the Focus ST.
Official details about the latest Focus hot hatch are practically nonexistent at this point. Ford's teaser image shows narrower headlights, and the company says that the ST also benefits from the technical and quality improvements from the refreshed standard model, which likely means an even more Aston-Martin-like grille. However, any improvements for the power or handling are a mystery for now.
Ford will even give visitors to the festival the chance to drive the new ST - at least virtually. Gran Turismo 6 kiosks will be on hand with the hot hatch loaded up to race the Goodwood Hill Climb. There will also be real-time races between former Stig Ben Collins in the real ST challenging a player up the hill in the game.