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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford F-250 boots Cadillac Escalade from atop thieves' most-wanted list

The Ford F-Series has been America's best-selling truck for decades, but along with the good comes the bad, apparently. In addition to being popular with consumers, the Highway Loss Data Institute notes that the F-Series Super Duty has risen in popularity among thieves. Based on its new study, the four-wheel drive crew cab F-250 Super Duty has topped the list for the country's highest rate of insurance theft claims, knocking the Cadillac Escalade from the top spot - a distinction the luxury SUV has held since this annual report was first established in 2003.
To reach its findings, HLDI looks at theft data from the previous three model years (in this case 2010-2012) to determine the frequency of claims for a particular make and mode,l as well as the average payment per claim. As the report points out, the claims aren't always for the theft of the entire vehicle - they can include components (say, wheels and tires) or property taken from the vehicle. At seven claims per 1,000 insured vehicles, the F-250 is six times more likely to suffer a theft claim than the average vehicle.
The Cadillac likely dropped from the top of the list to sixth due to additional theft-prevention features including a steering wheel lock and inclination sensor for the alarm, but GM's other fullsize trucks and SUVs still occupy eight of the list's 10 spots. Some of the least stolen vehicles with below-average loss payments include the Lexus HS250h, Hyundai Tucson, Honda CR-V and Dodge Journey. Head on over to the HLDI's website for the full list that shows the most and least popular vehicles among thieves from 2010 through 2012.

Ford Explorer, Expedition next to go aluminum?

Ford made some serious waves when it unveiled the latest F-150. Instead of making its bodywork out of steel, like just about every other truck on the market, Ford went with aluminum. And you can bet the F-150 won't be the last Ford model to go with the lightweight alloy construction, either.
Our compatriots at Edmunds report that Dearborn is considering replacing two of its most popular SUVs with aluminum versions. One candidate is the Expedition, which would make sense considering that the current model (like the two preceding generations and the fullsize Bronco before it) is based on the F-150's underpinnings. Another is the Explorer, which was traditionally based on the Ranger pickup but went with a car-like unibody chassis in its current iteration. If the Explorer does go the way of aluminum, don't expect it to be a part of its very next update, which is likely due too soon for such major changes.
It would stand to reason that, if the Expedition were to go aluminum, so would the next-generation Lincoln Navigator. Ditto the MKT together with the Explorer. But those aren't likely to be the only models in contention for aluminum construction. Like any other automaker, Ford is under pressure to steadily reduce its carbon emissions and improve its fuel economy figures, prompting it to look at a whole range of measures - including more efficient engines, lower rolling-resistance tires, active aerodynamics and lightweight construction. Expect aluminum to play a big part in that equation moving forward.