2001 Ford F-150 Lightning Standard Cab Pickup 2-door 5.4l on 2040-cars

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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Ford car-camo artist works his craft on Australia's new Falcon XR8

Ford is among the kings of concealment when it comes to test cars. On one recent Mustang SVT mule, the automaker went to the extreme of putting baffles over the exhausts to hide how many there were. Sounds like a lot of work, right? In a new video, the Blue Oval has decided to take fans behind the scenes to show them what it takes to camouflage a prototype. In this case the subject was the recently unveiled 2014 Falcon XR8 for Australia.
Ford's prototype build coordinator Down Under has the very appropriate name of Neil Trickey, and it's his job to obfuscate the important bits of test cars to keep them out of spy shooters' camera lenses. Trickey calls his job a "dark art," and he shows off some of the tricks of his trade in the video. It turns out that the fabric we often see on mules is a type of lycra, but his team isn't above getting out a can of spray paint to conceal parts, too.
Scroll down to watch a video about a man who you probably wish could be a little worse at his job.

2014 Holman & Moody 50th Anniversary TdF Ford Mustang

If you're a fan of Ford racing history, a Mustang worshiper or even just an avid follower of our yearly SEMA coverage, you may have heard the back story on the Race Red Mustang you see above. Back in 1964, Holman & Moody was tapped by the English Alan Mann Racing Team to race-prep three Mustangs for competition in the incredibly arduous 4,000-mile Tour de France Automobile rally. Competing mainly against Jaguar MkII saloons over 10 days and 17 stages, the H&M Mustangs took the top two places in the Touring class and the first-ever racing win for Ford's pony car.
Though the history of that first Mustang win hasn't been incredibly well known here in the States, the subsequent decades have seen plenty of racy versions of the car come and go. Last year at the SEMA show, we covered the brief debut of this living tribute to that piece of racing lore, the Holman & Moody 50th Anniversary TdF Mustang.
This limited-edition Mustang represents a kind of new venture for H&M, as the legendary racing shop has spent the last few decades earning its keep largely by restoring vintage racing cars. The urge to get back into the world of Ford and Mustang was powerful, however, what with the car's 50th anniversary looming and the current generation of 'Stang just about out the door.