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How the 2015 Ford Mustang will save your knees

The 2015 Mustang is one of the most hotly anticipated vehicles of the moment, and Ford continues to leak out interesting little details about its newest pony car. The latest info doesn't have anything to do with its quarter-mile time or handling, but if any of that goes drastically wrong, the innovative new glovebox-mounted airbag may prevent passengers from knee injuries.
All variants of the 2015 Mustang get the active knee airbag as standard, and it's the first vehicle in Ford's lineup to receive the system. The setup is actually quite simple and ingenious. The glovebox is made from a plastic outer panel that is attached to the inner door. Sandwiched between them is this new injection-molded plastic bladder that folds flat when in use. If the passenger-side airbag deploys, the system springs into action to act as a cushion for your knees. Compared to a traditional knee airbag that has to fully inflate, this arrangement is 65 percent lighter and can use a 75 percent smaller inflator. It's also basically invisible when you look at the glovebox door.
Ford spokesperson Ed Saenz declined to tell Autoblog whether the system will appear in other vehicles in the Blue Oval's lineup but said, "We're considering other applications." Provided it's effective, the approach seems too simple not to make its way to other products. Scroll down to watch a video showing how the glovebox-mounted knee airbag works.

2015 Ford F-150 pricing announced, aluminum-bodied truck up just $395

The eagerly anticipated Ford F-150 has had its 2015 pricing announced, adding only a small amount to the pickup's total cost, despite its weight-saving aluminum body. The XL and XLT entry level models only see a $395 boost over the heavier, current-generation, 2014 truck.
The XL starts at $26,615 while the XLT rings up at $31,890. The increase for Lariat is up a similarly negligible $895, to $39,880. Going up the ladder, meanwhile, the leather-intensive King Ranch sees the biggest jump of the F-150 family, with prices increasing $3,515, to $49,460. Finally, picking up the top-end Platinum trim will cost an extra $3,055, with prices starting at $52,155.
The higher prices are being blamed not only on the aluminum bodies, which trim up to 700 pounds of body fat, but on increased levels of standard equipment. While we were expecting a price hike, the fact that the 2015 F-150's volume trims - Ford spokesman Mike Levine told Reuters that the XL and XLT alone cover 70 percent of F-150 sales - have had less than a $400 increase is hugely impressive.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.