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BMW V8-powered Ford Model A is the definition of Hot Rod

Today, hotrodding has a pretty staid definition. Take one classic American car, add one classic American V8, sprinkle with tire smoke and you pretty much have every hot rod to roll out of a shop in the last 40 years. Mike Borroughs knows it wasn't always this way. Once upon a time, getting your bucket to go faster meant grabbing whatever parts were lazing about the yard, bolting them together with a bit of ingenuity and laughing your way down the quarter mile. It's in that spirit that Burroughs built his 1928 Ford Model A.
Rather than turn to the tired flathead or the common Chevrolet small block, Burroughs plucked a 4.0-liter V8 from a 1995 BMW 7 Series. With 300 horsepower and 300 pound-feet of torque, the engine has no trouble shuffling the old A around town. He had to build a custom chassis to get everything to cooperate, but the result is a 1,500-pound heathen that looks built to harass dry lake beds. You can check it out in the video below. Be warned, the soundtrack by Hanni el Khatib may not be safe for work - awesomeness of this caliber rarely is.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.