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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

What next for Alan Mulally?

Alan Mulally has emerged as a hero when it comes to American manufacturing. He came to Ford in 2006 after serving as head of Boeing's commercial aircraft division, streamlined operations, sold off the costly elements of its Premier Automotive Group and saved Ford from having to be bailed out by the federal government like its cross-town rivals Chrysler and General Motors did. But as we reported mere days ago, he's widely expected to step down from the chief executive's office at Ford shortly.
So what's next for one of the most successful executives in the business? Hard to say, but don't expect Mulally to disappear into retirement. Though he didn't ultimately take the top job at Microsoft, industry insiders expect to see him in another influential position - likely as a board director or even chairman of another company. (We say "another company" and not Ford because while Bill Ford may have stepped aside as CEO to bring Mulally on board in the first place, we don't see him giving up his chairmanship of the board also.)
Mulally has likely already lined up his next move, and could either announce what that move will be as soon as Ford confirms Mark Fields as his successor, or could wait awhile. Insiders speculate that he could leverage his transportation and aerospace experience into a position at General Electric or a major airline, his manufacturing expertise to benefit a company like Procter & Gamble or his management skills at a consultancy firm.

Ford unveils its facelifted Falcon finale with new XR8

While its days may be numbered, Ford isn't just going to let its Falcon sedan limp out for the Australian market. No, the Blue Oval is releasing a refreshed Falcon for its final years, and it's lead by this, the new XR8. That's right, this dead-car-driving is going to go out on a high note.
Ford's global design DNA dominates the looks of the new Falcon, with a grille reminiscent of the US market Fusion and the European-market Mondeo. The headlights aren't a straight port, and boast their own unique LED running light pattern (at least on the XR8), but the overall look is strikingly similar. Out back, LED taillights highlight the rear of the Faclon. Despite the substantial new fascia, this is still a mid-cycle refresh. That means most of the rest of the Falcon's body panels are carryovers from the current model.
The XR8 model, shown above, arrives with a supercharged V8, allegedly displacing 5.0 liters. Unfortunately, details on the Falcon's mechanicals are in remarkably short supply. Ford has committed to a range of turbocharged four, as well as turbocharged and naturally aspirated six-cylinders, in addition to the V8, although specifics on those mills aren't available.