1970 Ford Fairlane 500,old School Ride on 2040-cars

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Ford C-Max Solar Energi takes a recharging station wherever it goes

Companies ranging in size from small startups to major automakers have been experimenting with solar-powered charging stations for EVs and plug-in hybrids. And, of course, people have been powering vehicles with onboard solar panels for quite some time, too. Still, Ford's new C-Max Solar Energi Concept shows the promise of a truly practical implementation of solar on a production vehicle, and it may not be as far off in the future as we had thought.
As we reported a few days ago, the Solar concept makes use of a "concentrator lens" that focuses sunlight onto the Ford's roof-mounted solar panels. The special lens follows the rays of the sun to maximize the amount of charge being fed to the batteries of the car, taking about a day to fully charge the 21-mile, all-electric range of the C-Max Energi. Ford data suggests that combination might be enough to power 75 percent of all trips made by a statistically average driver. In turn, using the sun to power a vehicle could reduce yearly C02 emissions by up to four metric tons when compared with the driver of an average gasoline-powered sedan.
We've got live images of the C-Max Solar Energi Concept, jauntily tilted on its display to best present it's signature solar panels, straight from the CES floor.

Experts wonder if aluminum F-150 gives Ford a real advantage

There's no doubt that Ford is taking a risk in producing the body of its upcoming new F-150 pickup truck in aluminum. What is up for debate, however, is whether aluminum was a wise risk to take in the first place. Wards Auto took the opportunity to poll some experts on the subject of aluminum versus steel in the automotive sector, with somewhat unsurprising results.
Richard Schultz, a project consultant at Ducker Worldwide, which bills itself as "a leading aluminum industry consultant (though they also deal in steels), suggests that the potential drawbacks to aluminum - higher costs, lower supply - aren't really impediments to the auto industry's increased acceptance of the lightweight metal.
Similarly, Randall Scheps, global automotive marketing director for Alcoa, a massive aluminum producer, counters claims that aluminum is less safe for vehicle occupants, suggesting that the use of aluminum can actually increase safety as it could potentially allow for larger vehicles with more crush space than steel.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.