2002 Ford Focus Zx5 Good Working Transportation on 2040-cars

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Ford bringing production F-150 to Detroit with Atlas styling and Alcoa blast shields

According to a report in Bloomberg, the 2015 Ford F-150 will indeed be showing up at the Detroit Auto Show next month. It will bring attitude with it, not only in the form of sheetmetal inspired by the Atlas concept (pictured) that appeared at the 2013 Detroit show but also in the Alcoa military blast shields among the display being used to showcase the ruggedness of aluminum.
There's been a lot of talk about the F-150 switching to aluminum body panels (although maintaining a steel frame), and for good reason. The lightweight body is expected to shed more than 700 pounds and greatly increase its highway mileage, but production-line issues and possible delays have been a major focus of attention concerning the best-selling vehicle in America for 32 years, meaning Ford has to get it right. F-150 is responsible for a massive portion of the company's global profits and it will come in a year when company profits are already predicted to decline because of new car launches.
When it comes to dings, the Bloomberg story says Ford wants Alcoa to supply some of the military-grade aluminum it uses for blast shields on battlefield vehicles to help it talk up the toughness of aluminum. Reading commentary on the many stories about the F-150 reveals there are many more little questions about the aluminum overhaul, like "How much will it cost to repair and insure?" and "How will companies hang their magnetic signs?" Answers should start coming in a couple of weeks.

Ford nets $5.7B in 2012, $1.6B in fourth quarter

Ford brought in $5.7 billion in net income during 2012, which is around $307 million less than one year prior. Even so, the automaker closed out 2012 with the highest pre-tax profit for a single quarter in nearly 10 years, earning $1.7 billion in the fourth quarter thanks largely to a higher-than-average truck mix in the US. That's a jump of $577 million over 2011. Likewise, that translated into fourth quarter income of $1.6 billion. All told, Ford set a full-year pre-tax profit record in 2012. But that doesn't necessarily mean everything is rosy in the land of the Blue Oval.
Like every other manufacturer, 2012 saw Ford get hammered in the European Union, where a deep economic recession continues to drive down consumer confidence. The automaker lost more than $700 million in Europe, and saw full revenue of $26.6 billion in 2012. That's a decline of $7.2 billion compared to last yea. Ford says the market for new vehicles in Europe has contracted to 13.5 million units, the lowest number in 17 years. You can read the full press release below for more information.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.