1967 Ford Galaxie 500 Xl Convertible on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2014 Ford Fiesta gets fuel economy bump to 41 mpg

The 2014 Ford Fiesta is in showrooms now with refreshed styling and new performance ST model, but it's what isn't yet available that should help the Fiesta stand out from the growing crowd of subcompacts. Aside from the new 1.0-liter EcoBoost model coming later this year, Ford recently told us that a new Fiesta SFE trim level is on the way that should put the updated Fiesta at the top of its class for fuel economy.
The new Fiesta SFE will hit an estimated 41 miles per gallon on the highway when equipped with the six-speed automatic transmission. The current listing on fueleconomy.gov shows the 2014 Fiesta getting up to 29 mpg city and 39 highway, but the SFE will get minor aero tuning and a recalibrated engine controller to help bump the highway figure past rivals like the Chevrolet Sonic and Nissan Versa - both of which top out at 40-mpg highway. There's still no word as to when the small 1.0-liter EcoBoost will show in the US, but Ford has indicated that engine's fuel economy isn't expected to be released until October.

Ford Police Interceptors win acceleration war against Dodge, Chevy

Just last month, Ford announced its first-ever non-pursuit-rated version of the Police Interceptor sedan for agencies looking to maximize fuel economy, but that doesn't mean that Ford is giving up on chasing down the bad guys. While the Dodge Charger can lay claim to the fastest lap time at the Grattan Raceway test facility held by the Michigan State Police, the results are now in for the Police Vehicle Evaluation acceleration tests. And Ford's Police Interceptor duo (sedan and utility) came out on top.
In the acceleration tests, Ford says that the Taurus-based PI Sedan with the newly available 3.5-liter EcoBoost V6 was the quickest among prospective police cars in both 0-60 and 0-100 mile per hour times. The sedan posted a 0-60 time of 5.66 seconds with all-wheel drive and 5.71 seconds with front-wheel drive, besting V8-powered competitors like the Chevy Caprice and Dodge Charger by more than 0.3 seconds. These rivals close the gap on the AWD sedan in the 0-100 test with the Ford taking 13.5 seconds compared to the Chevy's time of 14.35 and the Dodge's time of 14.7.
As for utility vehicles, the Explorer-based PI Utility, which accounts for 60 percent of Ford's police vehicle sales, essentially went head-to-head with the V8-powered Chevy Tahoe with similar results. Equipped with the new EcoBoost engine option, this big SUV hit 60 mph in just 6.28 seconds and 100 mph in 15.51 seconds compared to times of 8.22 seconds and 21.95 seconds, respectively, for the Tahoe. Other important tests in the PVE include braking and top speed, but while no automakers have stepped up to boast about their numbers in either of these categories, Ford's images show that the V8 Caprice had the highest top speed of the cars at 155 mph while the Tahoe's 139-mph speed made it the fastest utility vehicle.