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Ford acquires Livio to bolster connectivity biz

Ford Motor Company has announced the acquisition of Livio, a Ferndale, MI-based software development company best known for aftermarket in-car connectivity devices, but also as a supplier of technology for proprietary systems for automakers. Livio, co-founded by Sigal and Massimo Baldini, will be a wholly owned subsidiary of Ford Global Technologies.
"With the additional expertise Livio provides us, Ford intends to continue to lead the next generation of in-car connectivity with technology advancements that give consumers more options to access their devices on the go," said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation, in a statement.
Ford is clearly trying to beef up its in-house tech capability around telematics and device connectivity. While the Blue Oval has been a leader in these areas with SYNC and MyFord Touch in terms of getting the systems into as many cars as possible, the execution of the applications have been criticized for glitches.

Ford settles class action suit over defective Navistar diesel engines

The 2003 Ford F-Series Super Duty (shown above) introduced the 6.0-liter Power Stroke diesel supplied by Navistar, and while that is an engine Ford would love to forget, it's now one step closer to putting that particular problem behind it. Automotive News is reporting that Ford has settled a class-action lawsuit brought on by problems with this engine that started right out of the gate and ultimately broke up the 30-year relationship between Ford and Navistar.
Owners and lessees of 2003-2007 Super Duty trucks and E-Series vans equipped with the 6.0-liter Power Stroke are eligible for deductible reimbursements of between $50 and $200 from the original five-year/100,000-mile engine warranty, while Ford is paying out as much as $825 for out-of-warranty engine repairs. These repairs may include the exhaust gas recirculation (EGR) cooler, EGR valve, oil cooler, fuel injectors and turbocharger, but are only covered if the components failed before six years or 135,000 miles.
In total, Ford has agreed to pay about 50 percent of the value of the repairs and deductibles paid by its customers who submit a claim before the end of this year, and $150,000 is going to the 16 named plaintiffs in the case; Navistar was not included in the lawsuit.

Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.