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Facelifted Ford Focus caught testing in the cold

It's that time in the life of the Ford Focus to get a little work done - a nip-tuck here, some Botox there. Yes, Ford is testing a facelifted version of its global C-segment entry, which first hit markets in Europe and North America in May 2011.
Like the touchup on the Fiesta, expect Ford's gaping grille to make its first appearance on the Focus. Our spy photographers point out that this is likely to be a more comprehensive makeover than previous spy shots suggested, based on the additional camouflage seen here on the front and rear ends of this five-door model. New head and taillights are also likely in order, as are changes to the front and rear fascia.
The interior was also snapped and features a cleaner design with a larger central display. Other than that, it looks like some buttons have been changed, making us think most of the Focus' updates are limited to the exterior.

Nuclear-powered concept cars from the Atomic Age

In the 1950s and early 60s, the dawn of nuclear power was supposed to lead to a limitless consumer culture, a world of flying cars and autonomous kitchens all powered by clean energy. In Europe, it offered the then-limping continent a cheap, inexhaustible supply of power after years of rationing and infrastructure damage brought on by two World Wars.
The development of nuclear-powered submarines and ships during the 1940s and 50s led car designers to begin conceptualizing atomic vehicles. Fueled by a consistent reaction, these cars would theoretically produce no harmful byproducts and rarely need to refuel. Combining these vehicles with the new interstate system presented amazing potential for American mobility.
But the fantasy soon faded. There were just too many problems with the realities of nuclear power. For starters, the powerplant would be too small to attain a reaction unless the car contained weapons-grade atomic materials. Doing so would mean every fender-bender could result in a minor nuclear holocaust. Additionally, many of the designers assumed a lightweight shielding material or even forcefields would eventually be invented (they still haven't) to protect passengers from harmful radiation. Analyses of the atomic car concept at the time determined that a 50-ton lead barrier would be necessary to prevent exposure.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.