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Amazon looking to bring Kindle to your next car?

Maybe so. The online retailer and digital media monolith recently announced the Amazon Cloud Player, an application for Ford Sync that allows users to stream media from their Amazon Cloud account directly to a Ford vehicle. This foray into automotive technology got the minds at Gigaom.com thinking about what could be next for Amazon. As Kevin Fitchard writes, the logical step is to make audio versions of your Kindle library selections available in your car. As he points out, Amazon has already laid the groundwork for such a move.
Amazon pulled the sheets back on Whispersync for Voice last year. The tech pairs ebooks with an Audible book for a small extra fee, allowing users to either read along with a narrator or switch between audio and text versions on command. Fitchard says it wouldn't be some great leap to apply the same principles to a car, where voice recognition software would allow users to pause or select chapters without ever taking their eyes off of the road.
It all sounds just fine to us, but Amazon hasn't said a thing about such a move. Still, we wouldn't be surprised to see the company come down this road in the near future just the same.

Ford acquires Livio to bolster connectivity biz

Ford Motor Company has announced the acquisition of Livio, a Ferndale, MI-based software development company best known for aftermarket in-car connectivity devices, but also as a supplier of technology for proprietary systems for automakers. Livio, co-founded by Sigal and Massimo Baldini, will be a wholly owned subsidiary of Ford Global Technologies.
"With the additional expertise Livio provides us, Ford intends to continue to lead the next generation of in-car connectivity with technology advancements that give consumers more options to access their devices on the go," said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation, in a statement.
Ford is clearly trying to beef up its in-house tech capability around telematics and device connectivity. While the Blue Oval has been a leader in these areas with SYNC and MyFord Touch in terms of getting the systems into as many cars as possible, the execution of the applications have been criticized for glitches.

Ford-sponsored survey says a third of Brits have snapped a 'selfie' while driving [w/videos]

Talking on the phone while driving isn't advisable, and texting while driving is downright dangerous. Considering those truths, the fact that we even need to point this out this is incredibly disturbing: taking "selfies" while behind the wheel is exceptionally stupid. But, it's a thing that a third of 18- to 24-year-old British drivers have copped to doing, according to a new study from Ford.
Ford, through its Driving Skills for Life program, surveyed 7,000 smartphone owners from across Europe, all aged between 18 and 24, and found that young British drivers were more likely to snap a selfie while behind the wheel than their counterparts in Germany, France, Romania, Italy, Spain and Belgium.
According to the study, the average selfie takes 14 seconds, which, while traveling at 60 miles per hour, is long enough to travel over the length of nearly four football fields (the Ford study uses soccer fields, but we translated it to football, because, you know, America). That's an extremely dangerous distance to not be focused on the road.