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Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

New Ford Police Interceptor tech protects cops' backsides

It was only a matter of time before law enforcement agencies would realize the potential of driver-assist technology for use in their Ford Police Interceptors, and, now that they have, those back-up cameras and radar systems won't be used just for parking, but for security, as well.
The surveillance mode system works when the camera or radar detects movement from behind the vehicle, and if it does when it's activated, an alarm will alert the officer inside the car, the driver's side window will roll up and the doors will lock, protecting the officer from an unwanted intrusion. The officer, of course, has the option to turn surveillance mode off, mainly in urban areas where pedestrians would constantly set the alarm off, and it can only be activated when the police car is in park.
Randy Freiburger, Ford's police and ambulance fleet supervisor, came up with the patent-pending idea when researching the needs of police officers and riding along with them, during which time he realized officers would be safer with an extra set of eyes watching the area behind their cars, especially at night or when they're completing paperwork, using the in-car computer or handling a radar gun. "Unfortunately, there are people with bad intentions who sneak up on police officers," he says.