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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford cuts 950 Russian jobs on weak demand

The Russian auto market, in decline for the past year and further hit by the declining value of the ruble and recent sanctions over its annexation of Crimea, has forced Ford to cut jobs and shifts at two of its joint venture plants there. Around 700 of the 2,700 total workers who build the Russian-market Focus and Mondeo will be cut at the plant in Vsevolozhsk, near St. Petersburg as it drops to a single production shift. A second plant about 700 miles away in Yelabuga, in the Tartarstan region, will lose 250 workers. That plant builds seven vehicles, including the Explorer, Kuga and Edge.
The Moscow Times says Ford has been especially hit by the market decline, the overall market losing 5.5 percent in 2013 compared to the year before, but Ford sales dropping 18 percent in 2013 year-on-year. This year isn't going any better, with The Blue Oval posting a 21-percent decline through the first two months of 2014. That's why, though the Yelabuga plant builds the CUVs that customers are moving into, even it is facing cuts.
The job cuts in Vsevolozhsk come on top four-week plant shutdown planned so that the paint and body shops can go to one shift. In a statement, the company said, "Ford Sollers remains absolutely committed to the Russian market and is confident it has the right product plan, people and assets to deliver long-term profitable growth."

1969 Ford Talladega GPT Special is a SEMA showstopper

Rad Rides by Troy has unleashed upon the SEMA crowds this custom 1969 Ford Torino Talladega GT Special, and it's a beauty. The car calls to mind the classic Holman Moody stock cars that circled NASCAR tracks in the late 1960's, driven by the likes of Mario Andretti, Dan Gurney and David Pearson, who won the Grand National title in both 1968 and '69 in a Ford Torino.
Even though it has plenty of stock-car influence, there's nothing retro about the car's design or powertrain, other than the fact that the engine is based on a Ford Boss 429 block. Fuel injection, aftermarket aluminum heads and a high-tech custom computer system combine to send 750 reliable ponies to the rear wheels through a Tremec five-speed manual transmission. Brakes measure 14-inches all around, with six-piston Wilwood calipers up front and four-piston units out back.
There's custom bodywork abound, painted in a two-tone Tennessee Whiskey Gold and Daytona Sand finish. Check out all the amazing details in the image gallery below, and scroll down to read all about it in designer Troy Trepanier's own words.