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SEMA crowns Mustang, FR-S as this year's hottest cars in the building

After wrapping up the first day of the 2012 SEMA Show, organizers handed out awards for some of the trendiest vehicles on display. Since the whole point of SEMA is to show off new products available in the aftermarket world for use in cars, trucks and SUVs, each year, the show distinguishes the most popular vehicle in various segments. Not surprisingly, this year's Hottest Car and Hottest Sport Compact are the Ford Mustang and Scion FR-S, respectively, while the Ford F-Series brought home the Hottest Truck and the Jeep Wrangler was named the Hottest 4x4-SUV.
More than 2,000 companies are at this year's show, and the display booths represents a "vote" for each car to determing the trendiest vehicles in each of the four categories. It isn't clear if these awards also take cars brought by OEMs into account, but the Mustang and FR-S were definitely well represented by both OEM and aftermarket show versions.
As usual, the OEMs showed up in force at the this year's SEMA Show exhibiting a variety of cars ranging from production-intent cars like the beastly Ford Mustang Cobra Jet to much flashier rides like Scion's Carbon Stealth FR-S.

2015 Ford Focus

Sitting down at the pre-drive briefing with Ford engineers ahead of sampling the refreshed 2015 Focus, water bottles clinked as we wet our whistles before Q&A. While pouring a glass, we noticed something stamped on the bottle label: "1L." One liter. We were palming the exact displacement of the EcoBoost engine our group was about to drive. This was undoubtedly coincidence (such bottles litter every conference and dinner table in Europe) but it served to drive home just how small the total swept volume of Ford's wunderkind powerplant really is. It's tiny.
Of course, this isn't our first run-in with the little triple - we've sampled its turbocharged charms before in Ford's smaller Fiesta. At that time, we found it had plenty of poke for the subcompact, but the larger C-segment Focus carries around another 450 pounds or so and pushes a wider profile through the air. Would the three-cylinder have the stuffing to make the most of the Focus' athletic chassis, or would it be a letdown? Would it be the same as it was when we tested it in a Euro-spec Focus a couple of years ago? There was nothing left for it but to head out on the bucolic roads surrounding Versailles the day after the Paris Motor Show and find out for ourselves.

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.