1964 Ford Thunderbird on 2040-cars

Auto blog

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

EPA says fuel economy test for hybrids is accurate

The EPA says it stands behind its fuel economy test for hybrid vehicles following controversy about the testing process after Ford C-Max Hybrid customers and automotive journalists alike struggled to achieve 47 miles per gallon, the advertised mpg number, Automotive News reports. Ford responded to the issue almost two weeks ago by claiming that a 1970s-era EPA general label rule was responsible for the inaccurate mileage numbers, rerating the C-Max Hybrid's mpg numbers and offering customers rebates. Ford later said it didn't overstate the C-Max Hybrid's fuel economy and that it was surprised by the low numbers.
Ford technically didn't do anything wrong because it was following the general label rule, but agency regulator Christopher Grundler says the automaker was exploiting a loophole when it came up with the hybrid C-Max numbers, and that the testing process remains accurate. The general label rule allows vehicles that use the same engine and transmission and are in the same weight class to share fuel economy numbers, but it doesn't take into account other factors such as aerodynamic efficiency, which affects hybrids more drastically than non-hybrid vehicles. Ford originally used the Fusion Hybrid economy figures for the C-Max Hybrid and claimed the engineers didn't realize that its aerodynamic efficiency would affect fuel economy as much as it did.

Ford Australia reveals updated Territory, Falcon via Twitter

Ford may have tied together much of its global lineup under the One Ford campaign, but one market where it still offers unique products is Australia. That will soon draw to a close as well, but before it does, the Blue Oval's Aussie operations are rolling out refreshed versions of its two unique products. For the moment, Ford isn't revealing much in the way of powertrain details, but it has shown off a couple of snaps of the revised products on its in-market Twitter feed.
First up is the new Territory. The SUV is neither based on a front-drive crossover platform nor on a truck frame, but shares its rear-drive underpinnings with the Falcon, taking it a step beyond the Falcon wagon alongside which it sits in Ford's Aussie range. Like the outgoing third-generation SZ Territory, the facelifted version is dominated by a narrow grille and larger front air dam, but further punctuates its big-chinned look with more rugged lower cladding and other metallic inserts that bring its look up to date.
And there's the Falcon, which Ford revealed in XR8 trim just last week and is now presenting in G6E spec. If the XR8 is the performance model, the G6E is the luxury version, swapping in more refined trim like a chrome-slat grille (instead of a black honeycomb), chrome foglamp surrounds, less-aggressive multi-spoke wheels (instead of five-spokes) and a flatter hood (instead of a power bulge). Otherwise, it looks essentially the same as the one we saw last week, its facelift bringing it more in line with the smaller, front-drive Mondeo (which we know here as the Fusion) and other members of the Ford family.