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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

First retail 2015 Ford Mustang headed to Barrett-Jackson

Want to be the very first person to own a 2015 Ford Mustang GT? Here's what you'll need to do: be in Scottsdale, AZ on January 18 for the Barrett-Jackson auction and bring a very big checkbook. Having a passion for charity isn't a bad idea either.
Yes, the first 2015 Mustang to be sold to the public will be crossing the block at Barrett-Jackson in Scottsdale, with proceeds from the auction going to JDRF, the charity formerly known as the Juvenile Diabetes Research Foundation.
"Ford Mustangs have always been among the most popular collector cars at Barrett-Jackson Collector Car events," said the president of Barrett-Jackson, Steve Davis. "While every collector wishes they had snapped up the first Mustang sold in 1964, this is an opportunity to realize that dream in a different way."

Ford Escort returns, just not for US

Ford is set to give the burgeoning Chinese market its very own C-segment model, while also reviving one of the brand's more notable nameplates. The new Escort, which will make its world debut at the 2014 Beijing Motor Show will be built in the People's Republic at the Changan Ford joint venture facility.
The Escort's exterior is best thought of as a mix of the finer points from the US market Focus and Fusion, with the Aston Martin-ish grille and narrow, wraparound taillights presenting a clean look at either end of the car. It's all fairly true to the concept car from last year's Shanghai Motor Show. That said, this exterior job is almost too clean. There doesn't seem to be a lot of character or substance beyond the typical Ford looks.
There's a similar issue in the cabin - it all looks pretty nice, but the design is rather plain, particularly when viewed alongside the display-filled cabin of a US-spec car. Still, there looks to be a fair amount of space in both the front and back seats, and the trunk isn't exactly tiny, either.