2011 Gmc Acadia Denali Awd Sunroof Nav Rear Cam 20k Mi Texas Direct Auto on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

GMC Canyon will debut in Detroit

With the debut of the Chevrolet Colorado at November's Los Angeles Auto Show, perhaps it was only a matter of time before we saw the small truck's GMC counterpart. That time will be January, as we've received official confirmation that the GMC Canyon will be revived at next month's North American International Auto Show in Detroit.
The news came in the latest issue of the Detroit Auto Show's newsletter, NAIAS Connect. The article hasn't been posted online quite yet, but it details the Canyon as one of the world production debuts slated for the show.
While we've heard rumors that the Canyon would arrive in Detroit, this is our first concrete bit of evidence. As we've detailed before, we expect the Canyon to be stylistically quite different than the Colorado, though the underpinnings will be shared. The teaser image we have above is currently our only look at the new truck. We'll hopefully have more details in the next few weeks as the GMC Canyon draws closer to its official debut.