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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy Express 1500, GMC Savana 1500 get the axe

Fans of truck-based, light-duty vans can officially pour one out for the Chevrolet Express 1500 and GMC Savana 1500, as General Motors has officially put its long-serving big/little rigs out to pasture. Things aren't quite as sad as they sound, though. The heavier-duty 2500 and 3500 vans will soldier on, in order to duke it out with the largest members of Ram ProMaster, Ford Transit and Mercedes-Benz Sprinter families.
The move does seem to make a lot of sense. According to GM, customers only purchase the 1500-spec Chevrolet 23 percent of the time, while the GMC captures a mere 7 percent of the Savana family's sales. With numbers like that, it's no shock that GM thinks it can shift some of its buyers into its van family's more capable variants. "We knew we could move a lot of our 1500 customers into 2500-series territory," said GM's Joe Langhauser, the product manager for the company's full-size vans.
It's not just simple sales figures dictating the move, though. The 1500 line is taking up some valuable factory space that will be better spent on an eagerly anticipated new product.

GM to offer 2 years free maintance on most 2014 models

A day after Ford announced it was scaling back the complimentary maintenance program for its Lincoln brand, General Motors has gone in the completely opposite direction, offering most of its 2014 lineup with free maintenance. Since 2011, Cadillac models have all come with a four-year/50,000-mile complimentary maintenance program, but Chevrolet, Buick and GMC vehicles will now come standard with free maintenance for two years or 24,000 miles for the 2014 model year.
The program will give vehicle owners and lessees free oil changes, tire rotations and 27-point inspections following the recommended maintenance schedule laid out in each vehicle's owner's manual. We contacted GM to see which vehicles were eligible for the program, and a spokesperson got back to us with the following comment:
"All 2014 models are eligible, it's just that the included services vary by model, e.g., Spark EV would not need oil changes, Corvettes don't recommend tire rotations."