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J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

370,000 new Silverado and Sierra pickups recalled over fire risk

General Motors announced late Friday that it will recall around 370,000 Chevrolet Silverado and GMC Sierra fullsize pickups from the 2014 model year over a possible fire risk. The recall covers select 4.3-liter V6 and 5.3-liter V8 models, which can evidently suffer engine compartment fires due to the overheating of exhaust components. GM notes that the fire issue may be preceded by a check engine light and an "engine power reduced" message on the driver information display.
Thus far, GM is aware of eight fires stemming from this problem (although only three of those incidents affected customer-owned vehicles), and all of the fires were reported in areas with "very cold weather." GM is urging owners to not leave their vehicles unintended while idling. No injuries have resulted from the fires in question.
The Detroit-based automaker has pledged to start mailing out recall letters on January 16. The fix, which involves software reprogramming, is estimated to be a 20-minute repair, and will be made free of charge.