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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

2015 Chevy Silverado, GMC Sierra can tow up to 12,000 pounds

Think back to the launch of the 2014 Chevrolet Silverado. At the time, General Motors happily trumpeted that its fullsize pickup could tow up to 11,500 pounds when properly equipped - impressive stuff, no doubt. But now, revised tow rating practices have been put into place, called SAE J2807. And with these new methods of testing, GM can now officially rate both the Silverado and its GMC Sierra twin as being able to tow up to 12,000 pounds.
Of course, not all Silverado and Sierra models are capable of this feat. In fact, because of SAE J2807, most of the truck models have actually had decreases in tow ratings from the 2014 to 2015 model year. For example, a 2014 Silverado Crew Cab with the 5.3-liter V8, 5.7-foot box and 3.73 rear axle was rated at 11,200 pounds in 2014, but has since been reduced to 10,800 in 2015. Same goes for the Sierra.
But for 2015, both the Silverado and Sierra can be had with a more powerful 6.2-liter V8, as well as a Max Trailering Package that includes a 9.76-inch rear axle, heavy-duty rear springs, revised shock tuning, improved cooling and a new trailer brake controller. There are also four- and seven-pin, bumper-mounted connectors, a trailer hitch (duh), and a G80 locking rear differential. This configuration, with either model, is the only way you can actually tow 12,000 pounds.

2014 Chevy Silverado, GMC Sierra full configurators truck in

You can now put prices to your wildest option-sheet dreams of the 2014 Chevrolet Silverado and GMC Sierra. A microsite for the full-size pickup truck twins has been up since January, and now the full-blown configurator is live and ready to take your virtual orders. The only two chassis configurations available at the moment are the Crew Cab with either a short or standard bed - Regular and Double Cab versions will come later. In Silverado flavors that will run you $32,710 for the short box, $33,010 for the standard box, while the Sierra adds a $1,500 premium to both of those prices, and destination and handling for both models adds another $995.
Since these are American pickups the list of modifications is lengthy, but we added $11,450 in just two steps by starting with the Silverado Crew Cab and standard bed, then checking four-wheel drive and the LTZ Z71 package. Our final truck, resplendent in Brownstone Metallic paint, heated and cooled Cocoa/Dune perforated leather seating and tasty details like chrome recovery hooks, and engine block heater and LED cargo box lighting, rang up $57,285 at the candy store.
They'll be on dealer lots sometime this summer, so now's a good time to start practicing your box-checking.