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GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

GM planning to put its fullsize pickups on a big diet, too

General Motors is just coming off a complete redesign of the Chevrolet Silverado and GMC Sierra for 2014, but in the US fullsize truck market, there is no rest for the weary. According to Reuters, plans are already unfurling for both trucks to drop pounds from their curb weight over the next few years, but this will unlikely be able to keep pace with the 700-pound diet targeted for the next-generation Ford F-150, a truck expected to debut late next year.
The biggest weight reduction for these trucks might not be available until the next full redesign, which will likely happen around 2019, but the article says that smaller updates could shave pounds in the meantime. Two examples given include an "aluminum-intensive" version of the Silverado that could shed 250 pounds and debut around the same time as the lighter-weight, aluminum-bodied 2015 Ford, and there is also talk of reducing weight for driveline components such as axles and driveshafts. These changes are all part of an attempt to meet strict new fuel economy standards coming in 2017, targets which will get even tougher in 2025.

GM able to add diesel to half-ton pickups if market demands it

A few years ago, the trend in half-ton pickup trucks was ultra-luxurious trims, often with the words "limited" or "platinum" tacked on after the model name. That was well and good, but we like this latest fad a lot more - diesel engines. First, Ram came to bat with a 3.0-liter, V6 turbodiesel for the 1500, then Nissan announced that the next-generation Titan would be getting an eight-cylinder Cummins diesel.
Now, word is coming in from AutoGuide that General Motors can, if it so chooses, drop a diesel engine into its light-duty trucks. The plot thickens, though, as it turns out that said diesel would be the same one Ram is using for its truck. According to AG, that engine comes from VM Motori, which GM owns a sizable chunk of. Therefore, GM can snag the 3.0-liter, V6 diesel for its trucks just as easily, if not more easily, than Ram.
If it's so easy for the Detroit-based manufacturer to access the engines, why not offer the a diesel-powered Sierra and Silverado from the start, then? According to GM spokesman Tom Wilkinson, The General doesn't seem so confident in a diesel pickup outside of its HD offerings. According to Wilkinson, the cost-benefit ratio doesn't line up for customers, thanks to both the impact on the truck's sticker price and the higher price of diesel, in general (the national average for a gallon of diesel is 43 cents more than a gallon of 87-octane unleaded).