1994 Honda Accord Ex Wagon 5-door 2.2l on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda motorcycles most stolen, just like Honda autos

It comes as no surprise that Honda's Civic and Accord are the most stolen cars in America, but as it turns out, thieves like the company's motorcycles the most too, according to a study by the National Insurance Crime Bureau (NICB). Out of the 46,061 two-wheelers stolen in 2012, 9,082 of them were Hondas. While that's bad news for Honda motorcycle owners, at least motorcycle theft went down slightly from 2011, which had 46,667 reported thefts. Motorcycle theft recoveries, on the other hand, were just 39 percent.
Yamaha is up next in the theft rankings (7,517), then Suzuki (7,017). The numbers drop a bit for fourth and fifth place, Kawasaki (4,839) and Harley-Davidson (3,755). These five brands are far and away the most stolen motorcycles: sixth place, apparently held by scooter, dirtbike and ATV maker Taotao, dropped to 914 theft reports.
California had the most reported thefts (6,082), followed by Florida (4,110), Texas (3,400), North Carolina (2,574) and Indiana (2,334). By city, New York City had the most reported thefts (903), followed by Las Vegas (757), San Diego (633), Indianapolis (584) and Miami (535.

Toyota raises Japanese base wages for first time since 2008

Toyota is on track for record profits, and in return, its Japanese workers are receiving their first increase in base wages since 2008, plus higher pay based on seniority and a larger bonus for 2014. The Japanese automaker predicts the average laborer will net a 2.9 percent income gain.
The average Toyota employee will earn 2,700 yen ($26.28) more each month, a 0.8 percent increase from last year. Workers will also receive about 7,300 yen ($71.09) more monthly based on seniority and promotions. Finally, the company's union pushed through a median bonus of 2.44 million yen ($23,768) for 2014, the highest in 6 years.
The pay boost comes as Toyota forecasts a record 1.9-trillion yen ($18.5 billion) profit for the fiscal year ending on March 31, according to Bloomberg. It has been helped by the Japanese government's efforts to weaken the yen on international markets and expand inflation. Prime Minister Shinzo Abe has been asking businesses to increase compensation to end years of deflation and offset upcoming higher sales taxes. Honda and Nissan have also raised their wages there in recent months.