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Honda to dub Fit-based as HR-V for North America

You may remember it as the Urban SUV (pictured above) from when it debuted in concept form at the Detroit Auto Show last year, or know it as the Vezel as the production version was unveiled for the Japanese Domestic Market at the 2014 Tokyo Motor Show. But when Honda starts exporting its new Fit-based crossover - or better yet, building it in Mexico for North American consumption - it will be called the HR-V.
This news comes courtesy of Honda enthusiast forum Temple of VTEC. When contacted by Autoblog, Honda spokesmen declined to comment on the veracity of the report, saying only that it would "announce the name in the near future," but the handle fits with what we know about Honda's history with compact crossovers. The previous HR-V (which was not available in the States) was a high-riding, squared-off crossover built between 1999 and 2006 and based on the Fit's predecessor, the Honda Logo.
While the HR-V moniker might not have name recognition in North America, it would in Europe where Honda also hopes its new crossover will find eager customers. It will also fit in nicely below the CR-V that will continue on as the HR-V's larger stablemate.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

The cars that won't live to see 2015 [w/video]

Every year in the fast-paced automotive industry brings new models, but it also spells the end for some that have been less successful. This year will be no exception.
Japan's automakers make up the bulk of the list of discontinued models for the 2015 model year: Acura is replacing the TL and TSX with the new TLX sedan, Honda is bidding farewell to the Fit EV as the new Fit hatchback takes its place, and Nissan is saying goodbye to both the Cube and Murano CrossCabriolet. Both the Nissan Maxima and Mazda2 exit stage left before their upcoming replacements arrive, while Toyota is terminating the RAV4 EV and FJ Cruiser as well as the Scion xD, and Lexus IS C and IS F that are being effectively replaced by the new RC. Meanwhile Infiniti is finally discontinuing the G37 that was already replaced by the newer Q50.
From our own domestic automakers, Cadillac discontinues the CTS-V sedan and wagon as the new CTS rolls in, Chevy is canceling the mild-hybrid Eco versions of the Malibu and Impala sedans, and Chrysler is killing off the 200 convertible as the new 200 sedan arrives.