1998 Honda Accord Lx Sedan 4-door 2.3l on 2040-cars

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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Honda HR-V gets early reveal

If the Honda HR-V feels awfully familiar to you by now, you're not alone. We've seen it debut in Japanese form (dubbed "Vezel"), caught a prototype in Paris, and Honda first showed us the US-spec version in press-photo form all the way back at the New York Auto Show in April. We're finally going to get all the details on Honda's new subcompact crossover this week as part of the Los Angeles Auto Show, but first, we're getting an early look at the CUV today.
We met the Honda HR-V for a cup of coffee this morning at Randy's Donuts just outside of Los Angeles, and got our first look at the new CUV in the metal. It's a handsome little thing, offering a higher-riding, more butch alternative to the Fit hatchback on which it's based. We particularly like how the rear door handles are integrated into the pillars, for an almost three-door look from some angles.
Technical details are still scarce as of this writing, though we expect those to be revealed during Honda's press conference on Wednesday. For now, we just know that the HR-V should be an incredibly practical little thing, using the Magic Seat system that has made the Fit such a versatile and capacious subcompact. Stay tuned for more, and see the HR-V from all angles in our live gallery, above.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.