2012 Honda Accord Cpe 2dr I4 Man Ex on 2040-cars

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Honda fielding 11 entrants at Pikes Peak, including 532-hp Odyssey

Is it possible for a minivan to be more exciting than an Acura NSX? Well, Honda is trying to find out by entering a 532-horsepower Odyssey into the 2013 Pikes Peak International Hill Climb with IndyCar racer Simon Pagenaud behind the wheel.
Starting with a stock Odyssey, Honda dropped in a turbocharged 3.5-liter V6 producing an estimated 532 hp and 460 pound-feet of torque as well as racing suspension, tires and brakes and one of the biggest roll cages you're likely to ever see. If this van looks familiar to you, you aren't alone - it's a veteran of the Tire Rack One Lap of America.
In addition to this super minivan, Honda will also be entering a first-gen NSX, CR-Z hybrid, Fit EV and Acura TL into the competition as well as five motorcycles and an all-terrain vehicle. Scroll down for the full details on Honda's comprehensive assault on Pikes Peak.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda, Audi sweep European tin-top championships

Despite his win at the Japanese Grand Prix this weekend, Sebastian Vettel still has another race or two to go before he can claim his fourth consecutive World Championship in Formula 1. Back in Europe, however, this weekend saw several championship titles decided in a variety of tin-top racing series.
In the British Touring Car Championship, Gordon Shedden won the final round at Brands Hatch this weekend, but that wasn't enough to defend his title. Instead, the ultimate glory went to Andrew Jordan, also driving a Honda Civic, coming in ninth place to take a seven-point victory over Shedden in the final standings. Little wonder then that Honda took the constructors' championship and the Honda Yuasa Racing team took the teams' title. Four-time BTCC champion and Fifth Gear co-host Jason Plato, now driving for MG, landed third in the standings.
While Honda dominated the British championship, it was Audi that reigned supreme in mainland Europe. In the Superstars International Series - Italy's touring-car championship - Gianni Morbidelli drove the Audi RS5 to his fifth title, finishing the season's final race in a calculated third place behind the BMW racecars of Giovanni Berton and Max Mugelli. It's the second consecutive win for the RS5 in the Superstars series (Johan Kristoffersson won the title last year), and the second this year following Mike Rockenfeller's title in the RS5 DTM.